Privacy Policy
Welcome to Amplixa, an AI Business Architecture consultancy headquartered in Brasília, Brazil. This Privacy Policy applies to amplixa.com and describes how we collect, use, and share personal information, and the privacy rights available to residents of California and other U.S. states with similar consumer privacy laws.
By accessing or using our platform, you acknowledge the practices described in this policy. We take the protection of your personal information seriously and are committed to processing it responsibly, transparently, and securely.
Definitions
- "Personal Information" means information that identifies, relates to, or could reasonably be linked with a particular individual or household.
- "Sale" and "Sharing" have the meanings given under applicable U.S. state privacy laws (e.g., the California Consumer Privacy Act, as amended by the CPRA), including disclosing personal information to third parties for cross-context behavioral advertising.
Personal Information We Collect
- Information you provide directly: name, email address, phone number, business information, and anything else you choose to share when you request a diagnostic, contact us, or otherwise interact with our services.
- Information collected automatically: IP address, browser type, device details, time zone, pages visited, referring site or search terms, and how you interact with our site.
Cookies and Tracking Technologies
Amplixa uses cookies and similar tracking technologies on amplixa.com to improve the user experience, understand how our site is used, and run our marketing.
- Essential cookies: required for the site to function.
- Performance and analytics cookies: tell us which pages are visited most and whether visitors encounter errors.
- Functionality cookies: remember choices you make, such as language or region.
- Advertising cookies: used to show more relevant ads and measure campaign performance.
Third-Party Tools and Ad Tracking
Google Analytics and Google Ads
Our site uses Google Analytics and Google Ads to understand how visitors interact with our site and to serve relevant ads. You can manage your ad preferences at Google Ad Settings, or opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
Meta Pixel (Facebook/Instagram)
We use Meta Pixel to measure campaign performance and show personalized ads. You can opt out of interest-based advertising at aboutads.info/choices or through your Facebook account settings.
LinkedIn Insight Tag
We use LinkedIn's Insight Tag to track conversions and retarget site visitors. If you have a LinkedIn account, you can control the use of your data for advertising purposes in your account privacy settings.
How We Use Personal Information
- Operate and improve our services;
- Respond to diagnostic requests and other inquiries;
- Personalize your experience and recommend relevant content;
- Send information, offers, and updates, consistent with your preferences;
- Run internal analytics to develop and improve our services;
- Comply with applicable legal obligations.
Do Not Sell or Share My Personal Information
We do not sell personal information for money. Our use of advertising cookies and pixels described above (Google Ads, Meta Pixel, LinkedIn Insight Tag) may constitute "sharing" under some U.S. state privacy laws. You can opt out of this sharing using the third-party tools linked above, or by contacting us directly (see "Contact" below).
How We Share Personal Information
- With service providers and partners who support our business operations, bound by our data-protection standards and applicable law;
- To comply with legal obligations, respond to legal process, or protect our rights, property, or the safety of our users and the public;
- In connection with a corporate restructuring, sale, merger, or other transfer of assets, with the receiving entity bound to privacy protections equivalent to this policy.
Your Privacy Rights
Depending on where you live, you may have the right to:
- Know what personal information we have collected, used, and shared about you;
- Delete personal information we have collected from you;
- Correct inaccurate personal information we maintain about you;
- Opt out of the sale or sharing of your personal information;
- Non-discrimination for exercising any of these rights — we will not deny you services, charge different prices, or provide a different quality of service because you exercised a privacy right.
To exercise any of these rights, contact us at contato@amplixa.com.br. We will respond within the timeframe required by applicable law and may need to verify your identity before fulfilling your request.
Links to Other Sites
Our site may link to external sites operated by partners, advertisers, and vendors. Those sites follow their own privacy policies, for which we are not responsible — we recommend reviewing them before providing any personal information.
Data Security
We implement technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. No system is completely secure; we will notify you and any applicable authority of a security breach as required by law.
Changes to This Policy
We may update this Privacy Policy from time to time. The current version will always be posted on this page, along with its last revision date.
Contact
Questions or concerns about this Privacy Policy or our data practices? Contact us at contato@amplixa.com.br.